No, it's nothing to do with snakes. Phew. Rather, the Boa Fit System has revolutionized footwear for the better and we absolutely love it.

Instead of using traditional laces, Boa utilises a steel wire (virtually unbreakable) that is effortlessly tightened via an easy-to-use dial strategically placed on the shoe (seen above). To loosen, simply pull out the dial and open up at the tongue.

With FootJoy's UltraFIT Boa, which is available in-store now, you will be guaranteed a comfortable fit every time safe in the knowledge that your laces will not come undone or get tangled throughout your round.

If you haven’t already experienced Boa, then we implore you to come down to the store and try on this fantastic option today - no obligation.